The Loft - 130 e. 12th St.

Completed in 1984, “The Loft,” an eight story 30,000 sq. ft. renovation, was one of the first luxury loft conversions ever developed in Manhattan. The new idea of luxury loft living at the time proved to be a highly desirable way to live, materializing in high demand for the condominium units and subsequently the project’s quick sellout. The project’s tagline, “The Idea is Bigger Than The Loft Itself” was strangely prophetic in that it predicted the popularity of luxury loft conversions in the Manhattan marketplace in the decades to follow.